Starting a business can be pretty challenging, especially when you’re unsure about where to start. You’ve probably thought of several great ideas you’d like to work on, but you don’t know how to execute them. Building a business requires a lot of work and planning; get started by ticking off the items from the following checklist and set yourself up for success.
People have different reasons why they start a business. First, you need to ask yourself why you want to create a business. Is it because you want more money or flexibility? Were you motivated to start your own business in your line of work? Whatever the reason answering these questions will help you narrow your focus.
Everyone has ideas, but the difference between a dreamer and an entrepreneur is the latter sits and plans. Start mapping it out with a lean strategy; this could be a one-page document that helps you refine your idea. It may help you consider other parts of your business that you hadn’t thought about, such as finances or the number of employees needed.
Before diving into your business, research the market that you’re getting into. You can conduct market research through interviews, questionnaires, reading and interacting with other people in your field. From your research, you’ll be able to gauge if there’s a need for the product or service you want to sell. Using this, you can improve your business approach and create a better unique selling proposition.
Every business needs a roadmap to guide you and help you chart your progress. There are several types of business plans, but you can start with the following two;
The first one will be where you jot down business objectives, strengths and weaknesses, and your solution to the problem.
Formal Business Plan
The second one is what you would use to pitch to potential investors, also known as a formal business plan. This should include your executive summary, your target market and your financial plan.
Register your business and go through the legal process to get your licenses and permits. Do your research beforehand and understand the limitations that each business formation has. Pick a business name that you feel will be in line with your brand.
Before starting your business, you may need to seek financing from an angel investor, dip into your savings, or look into other lending options such as commercial banks, friends, family, or venture capital. Though you may have a well thought out business plan, how you pitch your business to potential investors could elevate your business goals.
Now that you know the business you want to venture into, where will you start it? Is it online, or will you have a physical location? If it’s the latter, keep in mind that your office location needs to be accessible to your target audience or have a suitable delivery option that is affordable, fast, and reliable.
Remember to review your business plan and strategy consistently. Setup monthly review meetings and look at your losses, profits and create forecasts for your business. Always track performances that will help you make well-informed decisions.
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